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For exclusive brands with a proven-sales history.

Direct Wholesale Partner

Scaling your brand online is a money pit.
You burn cash on inventory, fulfillment, ads, and agencies—while fees climb, PPC drains margins, and resellers offer nothing in return.

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DWP changes that.


It’s built for brands with demand but stuck behind capital or execution. We step in with aligned incentives and handle what actually drives growth.

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You get speed, control, and scale—without the waste.

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Ship your product in. We’ll handle everything that follows.

Warehouse workers managing packaging and logistics for ecommerce fulfillment

AS FEATURED IN:

Fifth Shelf featured in industry publications and ecommerce-focused magazines

STRATEGIC PARTNERS:

Brand partner collaborating with Fifth Shelf to scale ecommerce operations and marketplace reach

Powerhousing Great Brands Since 2021

Our full suite of services is included with DWP—at no extra cost.

All-in-one growth accelerator.

We don’t just offer solutions—we invest, optimize, and accelerate our clients beyond what traditional resellers or marketing agencies can do.

  • With our DWP model, we buy your products upfront and invest a minimum of 5% of the purchase price into high-ROI advertising—turning listings into growth engines and giving your brand the edge, all while improving your cash flow from day one.

    +52% YoY growth on avg.

  • Brands gain access to real-time data dashboards, third-party marketplace integrations, and full-scale e-commerce management. From fulfillment to optimization and marketing we handle them all at our cost—ensuring consistent growth and operational efficiency.

  • This approach shows our strong commitment to your success and helps your brand scale to its full potential.

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Conversion Optimization

  • A+ Content That Converts

  • Stunning Ultra-HD Photos & Captivating Videos

  • Strategic Keyword Targeting

  • SEO & Keyword Domination

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Marketing Powerhouse

  • High-Performance PPC

  • Influencer & UGC Marketing

  • External Traffic Growth

  • Retention-Driven Email Marketing

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Fulfillment Without Limits

  • Smart Storage & Inventory Control

  • Custom & Branded Packaging

  • Cold & Global Shipping

  • FBA & WFS Integration

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Brand Management & Protection

  • Reputation & Review Control

  • Advanced Analytics & Product Insights

  • Unauthorized Seller Removal

  • Full Marketplace Compliance

Working with Fifth Shelf has been a game-changer for us. Their expertise in marketplace growth and fulfillment allowed us to scale rapidly while maintaining high operational efficiency. The combination of their DWP and CSP services gave us the flexibility and support we needed to reach new heights

— Dennis Satana, VP of ZER06

Fifth Shelf favicon logo symbolizing ecommerce acceleration and marketplace growth

You’ve Built a Great Brand.

Let’s Take It Further.

Selection of partner brands working with Fifth Shelf to grow across Amazon, Walmart, and beyond

Get in touch!

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Interested Service

For more information visit Services

Confident logistics and fulfillment team in distribution center powering marketplace growth for brands

Zero Distractions

You build your brand—we handle the rest. From inventory to ads, fulfillment to optimization.

We Fund Growth

Upfront inventory purchase + 5% ad investment—scaling without spending a dime.

Pure Profit

No agency retainers. No bloated fees. Just revenue flowing back to your business.

Precision

Every service is tailored to your brand’s growth. Listing optimization, SEO, PPC—built for impact.

Control & Visibility

Full transparency through live dashboards and performance insights. Clarity at every stage.

Expansion

1P setups, API integrations, and scaling across Amazon, and beyond—built to win.

Strategic Growth Partner

Built-In Advantages

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