Direct Wholesale Partner (DWP)™

We buy your inventory upfront at wholesale rates and invest minimum 5% into marketing. Handle all operations from fulfillment to customer service. No loans, no equity dilution. Immediate working capital plus complete marketplace management for growing brands.

Our Partnership

Capital-Backed

We purchase your inventory, improving your cash flow and taking on all product and financial risk.

Expert-Managed

Gain an instant e-commerce department. Our expert team manages all marketplace sales, advertising, and logistics

Aligned Success

Our success is aligned with yours. We profit only when your products sell, so our partnership has zero fees or commissions.

Success shared is success multiplied—welcome to true partnership.

Fifth Shelf partners. Logos of various advertising platforms including Amazon Ads, Amazon DSP, Walmart Connect, eBay Ads, Meta Business Partner, Google Ads, and others are displayed, showcasing digital marketing services.
A modern, open-plan office space featuring multiple desks with large computer monitors, ergonomic chairs, desk lamps, and various office supplies under warm lighting.

Success shared is success multiplied—welcome to true partnership.

Fifth Shelf partners. Logos of various advertising platforms including Amazon Ads, Amazon DSP, Walmart Connect, eBay Ads, Meta Business Partner, Google Ads, and others are displayed, showcasing digital marketing services.
A modern, open-plan office space featuring multiple desks with large computer monitors, ergonomic chairs, desk lamps, and various office supplies under warm lighting.

Success shared is success multiplied—welcome to true partnership.

Fifth Shelf partners. Logos of various advertising platforms including Amazon Ads, Amazon DSP, Walmart Connect, eBay Ads, Meta Business Partner, Google Ads, and others are displayed, showcasing digital marketing services.
A modern, open-plan office space featuring multiple desks with large computer monitors, ergonomic chairs, desk lamps, and various office supplies under warm lighting.

Acceleration Package

Our partnership provides the expert teams, integrated technology, and logistics network required to effectively scale your brand on marketplaces.

1

Cash for inventory upfront

We buy approved SKUs before sell-through, freeing your working capital for product innovation.

1

Cash for inventory upfront

We buy approved SKUs before sell-through, freeing your working capital for product innovation.

1

Cash for inventory upfront

We buy approved SKUs before sell-through, freeing your working capital for product innovation.

2

5% marketing investment

Each purchase order includes an extra five-percent budget for ads, creative, and optimization.

2

5% marketing investment

Each purchase order includes an extra five-percent budget for ads, creative, and optimization.

2

5% marketing investment

Each purchase order includes an extra five-percent budget for ads, creative, and optimization.

3

Top of search rankings

Continuous keyword tuning and bid automation secure high-intent placements, protecting margin and price integrity.

3

Top of search rankings

Continuous keyword tuning and bid automation secure high-intent placements, protecting margin and price integrity.

3

Top of search rankings

Continuous keyword tuning and bid automation secure high-intent placements, protecting margin and price integrity.

4

Dedicated growth team

Cross-functional ads, content, and operations specialists execute strategy and report actionable results to you weekly.

4

Dedicated growth team

Cross-functional ads, content, and operations specialists execute strategy and report actionable results to you weekly.

4

Dedicated growth team

Cross-functional ads, content, and operations specialists execute strategy and report actionable results to you weekly.

5

Vendor & Global account access

We manage vendor onboarding and expand listings into additional international marketplaces with full compliance support.

5

Vendor & Global account access

We manage vendor onboarding and expand listings into additional international marketplaces with full compliance support.

5

Vendor & Global account access

We manage vendor onboarding and expand listings into additional international marketplaces with full compliance support.

6

Portfolio intelligence

Shared dashboards benchmark conversion, inventory, and advertising performance against similar SKUs under management.

6

Portfolio intelligence

Shared dashboards benchmark conversion, inventory, and advertising performance against similar SKUs under management.

6

Portfolio intelligence

Shared dashboards benchmark conversion, inventory, and advertising performance against similar SKUs under management.

Trusted by industry leaders.

Fast Funding, Faster Growth

Our streamlined process gets capital in your hands within days, not weeks. Most ecommerce brands complete evaluation and funding in under 7 days.

Discovery & Audit

We analyze your inventory, sales data, and growth potential.

Discovery & Audit

We analyze your inventory, sales data, and growth potential.

Discovery & Audit

We analyze your inventory, sales data, and growth potential.

Strategy Design

Create your growth plan with specific targets and budget allocation.

Strategy Design

Create your growth plan with specific targets and budget allocation.

Strategy Design

Create your growth plan with specific targets and budget allocation.

Alignment & Action

Teams execute immediately. Operations begin within days.

Alignment & Action

Teams execute immediately. Operations begin within days.

Alignment & Action

Teams execute immediately. Operations begin within days.

Advisory & Support

Ongoing optimization and strategic adjustments as you scale.

Advisory & Support

Ongoing optimization and strategic adjustments as you scale.

Advisory & Support

Ongoing optimization and strategic adjustments as you scale.

Your move.

If you're ready to grow without the growing pains, we're ready to help.

Modern office conference room with glass walls featuring a large table surrounded by black ergonomic chairs, wooden flooring, and pendant lighting.
Modern office conference room with glass walls featuring a large table surrounded by black ergonomic chairs, wooden flooring, and pendant lighting.
Modern office conference room with glass walls featuring a large table surrounded by black ergonomic chairs, wooden flooring, and pendant lighting.
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